Facebook and LinkedIn serve different audiences but both remain important platforms for Twin Cities artists and small businesses. This guide explains how we approach each one.
Despite younger audiences gravitating toward TikTok and Instagram, Facebook remains the dominant platform for the 40–65 age demographic — which represents a large portion of art collectors, gallery visitors, and local business customers. For many of our clients, Facebook drives the most direct engagement from people who are actually in a position to buy.
What works on Facebook in 2026:
- Video content — Facebook Reels now receive strong algorithmic push
- Community-oriented posts — local events, open studio announcements, community news
- Longer captions with personal storytelling
- Posts that invite comments or questions
- Event creation for gallery openings and studio events
LinkedIn is less obvious for artists, but it's valuable for several reasons: art collectors, corporate buyers, interior designers, and business owners with purchasing power are active on LinkedIn. For photographers and designers, it's essential. For painters and illustrators, it's an underutilized opportunity to reach a professional audience that often has disposable income for art.
What works on LinkedIn:
- Behind-the-scenes and process content with a professional framing
- Milestones and achievements — completed commissions, gallery shows, press features
- Thought leadership posts about your craft, creative process, or industry
- Direct, text-heavy posts with a clear insight or takeaway
How We Post for You
We adapt your content to the tone and format each platform expects. The same studio walkthrough video will be captioned differently for Facebook ("Come see the process behind my latest commission — open studio this weekend in NE Minneapolis") versus LinkedIn ("Here's what a 40-hour painting commission looks like from initial sketch to delivery — process thread below"). Same footage, different positioning.