We write all of your captions as part of your service. But understanding what makes a caption work helps you give us better context when you send content — and helps you understand why we write what we write.
The Hook Is Everything
On every platform, captions are truncated after the first line or two. The rest is hidden behind a "more" button. This means the first sentence — the hook — determines whether anyone reads the rest. A weak hook means most of your caption never gets read.
What makes a strong hook:
- A surprising statement or fact: "This painting took 200 hours and almost ended up in the trash."
- A direct question to the viewer: "What do you see when you look at this?"
- A bold opinion: "The most underrated subject for a painting is the one you see every day."
- A story opening: "Three years ago I painted in my basement with a $20 set of brushes."
Platform-Specific Tone
The same underlying message sounds different across platforms. Our copywriting team adapts your content's voice to each platform's culture:
- TikTok — conversational, casual, first-person, slightly raw. Uses current language without trying to be trendy.
- Instagram — slightly more polished than TikTok. Mix of personal storytelling and aspirational framing.
- Facebook — warmer, more community-oriented. References local places and people. Invites comments.
- LinkedIn — professional but personal. More formal tone. Focuses on the craft, achievement, or lesson.
- YouTube — descriptive and keyword-rich. Functions as search metadata as much as engagement copy.
Giving Us Context
When you drop content into your shared folder, a quick note in a text file — even two or three sentences — dramatically improves how we write your captions. Tell us: What is this footage of? What were you thinking or feeling when you captured it? Is there a story behind this piece? Context helps us write in your voice rather than guessing.