About This Role
Content without copy is a clip with no voice. Our Copywriter writes the captions, hooks, CTAs, and descriptions that turn a good clip into a performing post. You understand how different platforms require different language — and you write for all of them.
What You'll Do
- Write captions and descriptions for all published content
- Craft scroll-stopping hooks tailored to each platform
- Write CTAs that drive action: follows, clicks, DMs, sales
- Adapt tone and voice to match each client's brand
- Research and apply platform-relevant hashtags and keywords
- Write post titles and description variants for YouTube
- Coordinate with the Content Strategist on messaging themes
- Maintain a caption library and voice guide per client
What We're Looking For
- Social media copywriting
- Platform-specific tone
- Hook writing
- CTAs
- Hashtag research
- Brand voice adaptation
Nice to Have
- Experience writing for Instagram, TikTok, LinkedIn, and YouTube
- Understanding of SEO principles for YouTube descriptions
- Portfolio of caption or social copy work